Wisdom Kaye Breaks Down The Outfits That Made Him Famous (And A Multimillionaire)

The former electrical engineer turned into a digital fashionista during the pandemic, posting over-the-top outfits and earning the rep as the best-dressed man on TikTok. “I have to balance my artistic interests with the algorithmic interests,” says Kaye. “I have to take certain risks on the artistic side for the sake of performance.” Repped by modeling powerhouse IMG, Kaye’s brand partnerships range from high-end labels like Prada and Ferragamo to massive companies including American Express and Google.

0:00 Introducing Wisdom Kaye
0:15 Finding His Style—And Fame—In Quarantine
2:15 Going Viral: Why Kaye Chose Quality Over Posting Every Day
4:08 The "Fonts" Video: A Viral Idea Kept Secret For A Year
6:13 How Kaye Lands His Brand Deals
7:38 Advice To Upcoming Creators: Be Less Scared

Read the full story on Forbes: https://www.forbes.com/sites/s....tevenbertoni/2025/06

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